byshihui
Independent Consultant · Singapore

I help companies expand, partner and grow across Southeast Asia and China.

I work with technology and innovation-led companies entering new markets, building the right partnerships and getting regional initiatives off the ground.

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Singapore Southeast Asia China Partners matched Programme live Story told
What I help with

Three ways I tend to plug in.

I’m usually most useful to founders, regional teams and technology or innovation-led companies looking to expand, build partnerships or get a regional initiative moving.

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Entering a new market, looking for the right partners, or trying to create more commercial opportunities?

I help companies understand the market, identify the right organisations and people to speak to, build partnerships, and move business development conversations forward.

  • Market entry
  • Partner sourcing
  • Business matching
  • BD outreach
  • Ecosystem mapping
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Have a programme, event or regional initiative that needs someone to shape it, build it and make it happen?

I’ve delivered cross-border programmes and events across Singapore, Southeast Asia and China, covering everything from concept development and agenda planning to sponsorship, partner coordination, business matching and execution.

  • Programme design
  • Sponsorship
  • Business matching
  • Partner engagement
  • Cross-border execution
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Have a great product or idea that is hard to explain?

I help technology and innovation-led companies simplify complex ideas, find the right angle and turn them into content people can quickly understand, relate to and remember. This can range from messaging and campaign concepts to scripts and short-form video.

  • Messaging
  • Content strategy
  • Short-form video
  • Brand storytelling
  • Creator partnerships
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The Lab

I like building better ways to work.

I experiment with AI and automation to improve how I research, manage business development, create content and run projects.

See the Lab →
Human in the loop
Spot the repetitive bitobserve
Figure out what matterssimplify
Automate the boring partsbuild
Keep judgement humanreview
Test it in real lifeuse
Improve what actually helpsiterate
Say hello

Have something you’re trying to move forward?

Tell me what you’re working on and where you’re stuck. No polished brief needed.

Hey, my name is and I'm from
You can reach me at
I'm looking for help with:
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Pick whatever feels closest - or leave them all blank.

What are you working on?
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