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GTM, Market Development & Partnerships
Go-to-market planning, business development, strategic partnerships and commercial relationship building.
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Independent Consultant · Singapore
I help companies turn opportunities into traction.
I work across go-to-market, partnerships, content and programme execution — helping companies move from idea to action across Singapore, Southeast Asia and China.
Strategy + execution.
Comfortable somewhere between the big picture and the moving parts.
What I help with
Three ways I tend to plug in.
Some clients need market and partnership support. Others need content or someone to take ownership of a programme. Often, the work sits somewhere between all three.
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Content Strategy & Creation
Campaign concepts, short-form video and content that helps people understand what you do and why it matters.
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Projects & Programmes
Regional events, innovation initiatives, business matching and stakeholder-heavy programmes that need hands-on execution.
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Experience in action
Built by doing the work.
A few examples from more than a decade working across Singapore, Southeast Asia and China.
0 → 1 regional build
Helped establish and grow a Southeast Asia business from an early-stage regional expansion.
S$250K+ consultative sales
Developed and sold tailored commercial programmes and partnership-led solutions.
260+ participants
Coordinated a large-scale business matching programme involving 60+ organisations.
The Lab
Practical AI systems for real work.
I also build and experiment with AI workflows, automation and small systems — usually starting with a problem I actually have.
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01 · SIGNAL
Detect
Something worth acting on
02 · AI
Understand
Research and structure
03 · ACTION
Move
Put the insight to work
About
Hi, I'm Shi Hui.
I'm a consultant, connector and curious mind based in Singapore, with a particular interest in people, ideas and what's changing across Asia.
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Say hello
Have something on your mind?
A project, partnership, half-formed idea or just an interesting conversation — all welcome. You don't need a polished brief.