Independent Consultant · Singapore

I build partnerships, markets and smarter ways of working.

I help startups and growing companies across Singapore and Southeast Asia through partnerships, market development, project execution and practical AI-enabled workflows.

Professional working in a modern setting
Strategy + execution. Commercial thinking, hands-on delivery and practical systems.
Startups

Partnerships, market development and fractional commercial support.

Events & Conferences

Sponsorships, partnerships and short-term programme execution.

International Companies

Singapore and Southeast Asia market expansion.

How I help

From strategy
to execution.

I work with lean teams that need senior commercial thinking and hands-on execution — without necessarily making another full-time hire.

01

Fractional BD
& Partnerships

Build commercial pipelines, identify strategic partners, develop opportunities and turn conversations into meaningful collaborations.

02

Market Expansion
& Development

Help international companies understand Singapore and Southeast Asia, identify market-entry opportunities and build the right local relationships.

03

Project & Programme
Management

Take short-term initiatives from brief to execution — coordinating stakeholders, timelines, partners and moving parts along the way.

04

Practical AI
Workflows

Identify repetitive work and build practical AI-enabled systems across research, business development, CRM, content and operations.

Explore services →
Selected work

Experience built
across markets.

Over the past decade, my work has spanned technology, innovation, healthcare, startups and regional business ecosystems across Southeast Asia and China.

Modern business meeting space
Southeast Asia Market Building

Building regional partnerships and commercial opportunities.

Experience launching and developing regional initiatives across Southeast Asia, including partnerships, events, business matching and ecosystem development.

Team collaboration session
Partnerships

Connecting companies, ecosystems and opportunities.

Business discussion
Projects & Programmes

Turning complex briefs into structured execution.

See selected work →
What I'm building

Smarter systems for lean teams.

I'm exploring how AI and automation can improve the less glamorous parts of commercial work — research, qualification, follow-ups, CRM hygiene and operational execution.

01

Signals

Detect companies and commercial activity worth investigating.

02

Research

Enrich opportunities with structured company and market intelligence.

03

Qualification

Prioritise opportunities using business rules and AI-assisted reasoning.

04

CRM

Keep signals, contacts, activity and opportunities organised.

05

Outreach

Generate evidence-backed outreach while keeping a human in the loop.

I'm currently building this system for my own consultancy first. The results will become a live case study in what practical, AI-enabled business development can actually look like.

Explore the builds →
About

Hi, I'm
Shi Hui.

Professional conversation

I'm a Singapore-based independent consultant with more than a decade of experience across Southeast Asia and China, working at the intersection of partnerships, business development, innovation and programme delivery.

Today, I'm particularly interested in combining that commercial and operational experience with practical AI tools to help lean teams work faster and build better systems.

10+ years Partnerships, BD, innovation and programme delivery
SEA + China Cross-border market and ecosystem experience
0 → 1 Comfortable building where structure doesn't exist yet
Human + AI Technology as leverage, not theatre
More about me →
Let's work together

Have a project, partnership idea or market challenge?

I'm open to fractional engagements, short-term projects and selected collaborations across Singapore and Southeast Asia.