I work with startups, event companies and international businesses that need experienced commercial support, market-building capability or hands-on project execution without necessarily hiring another full-time senior team member.
For teams that need senior business development and partnership support but are not ready, or do not need, to make another full-time hire.
I can work as an extension of your team to identify commercial opportunities, develop relevant relationships and move promising conversations forward.
Startups, lean commercial teams, conference and event companies, or businesses that need experienced partnership support on a fractional or project basis.
Expanding into Singapore or Southeast Asia often looks simple from the outside. In practice, knowing who matters, how the market works and which relationships are actually worth pursuing can save a lot of wasted effort.
I help overseas companies translate broad expansion goals into focused market-development plans and practical next steps.
International companies entering Singapore or Southeast Asia, especially those that need local context, partnership development or on-the-ground project support before building a larger team.
Some projects need an experienced operator for a defined period rather than another permanent hire.
I can take ownership of short-term initiatives and coordinate the moving parts across clients, partners, vendors and internal teams.
Teams with a specific initiative, launch, event, programme or commercial project that needs an experienced pair of hands for a defined period.
I build practical AI-enabled workflows for lean teams that want to reduce repetitive work without turning every process into a complicated technology project.
My focus is on workflows that support real business operations: research, business development, CRM, content and project execution.
I prefer simple systems that solve a clear operational problem. AI should reduce friction, improve visibility or save time — not exist simply because it sounds impressive.
I'm currently building and testing these systems on my own consultancy first, so the workflows I eventually offer are based on actual use rather than hypothetical demos.
The right structure depends on the problem, timeline and level of ownership required.
Ongoing support for teams that need consistent senior-level partnership or market-development capacity without a full-time hire.
Typically suited to multi-month engagements with recurring responsibilities and clear commercial priorities.
A defined scope with specific outcomes, timelines and deliverables.
Useful for market-entry work, short-term programmes, business matching, event projects or workflow builds.
For selected commercial engagements where part of the compensation can be tied to clearly defined business outcomes.
Best structured case by case, depending on the sales cycle and what is realistically within my control.
If you have a commercial challenge, market-entry project or short-term initiative in mind, send me a little context and we can see whether there is a sensible way to work together.